Subscription split SAAS | - Elevatedigital

*We are not allowed to name the brand due to an NDA.

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Key Results

Conversion: Over 600 conversions within a month with CPA <1€

Search lost IS 0.02%

Form Month 1 to Month 2 +1514,13% conversions

Brand description

The brand represents the sharing economy’s leader as it lets its users share subscription monthly costs, and divide it with friends, family, and strangers.

Fresh of new rounds of investments, has established its leadership through search engine optimization and it’s the first result in Italy and Spain.

The initial situation

Their online advertising experience was practically zero, and the starting point was a blank space.

From February 2018 to July 2018 they tried to run Google Ads campaigns, without actually committing to it.

As you can see in the following dashboard, there wasn’t any clear structure or existing strategy.

The account was lacking in:

Marketing strategy

Clear ads structure

Conversion tracking system

Google Ads Strategy

When we started working together they were aware of their weaknesses and willing to solve them thanks to a proper Google Ads strategy and deployment.

They needed a strong traffic source and protection from the rising competitors, who were bidding on their brand keyword, stealing uncountable clients, users and clicks.

The journey started in May 2022 focusing our strategy on two main factors:

Protection of the brand

Increasing the active base of subscriber

In the first month we ran a brand protection campaign: bidding on our own keyword made us block competitors’ activity and leveraging the fame, managed to get subscriptions and downloads at the cheapest cost.

Secondly, we tested different lead generation approaches, setting the brand a solution for the streaming platforms’ rising costs.

This was done with keywords as:

Netflix shared account

How to share Netflix

Sharing Netflix with friends

After one month the results speak for themselves

600 conversions with an average CPA of 2€, ranging from subscriptions, payments, and sharing groups.

As they saw the results, the investment rapidly increased.

The following strategy heavily focused on understanding the customer journey and process to conversion.

We asked ourselves how to catch the precise user demand and how to propose the offer.

The following step was increasing brand presence every time someone wanted to share his/her subscription with family and friends. Including services such as HBO, Netflix, and Disney Plus, our brand was appearing in the first results of thousands of queries.

To keep the strategy and results stable, the optimization process has been crucial.

We started pausing and included different keywords every week, based on their performances and cost per acquisition, keeping the client’s CPA as low as possible.

Budget optimization focused on the devices, audiences, and locations.

The best-performing assets were leveraged and squeezed at most.

Bidding on the best city, on the profitable device, and letting ads appear more towards the most accurate audience.