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Meta Ads | Kids school labels | Essmak | From 0 to 100k in less then 60 days

Meta Ads | Kids school labels | Essmak | From 0 to 100k in less then 60 days

 
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Key Results
  • Scaled from $25/day to $1500/day in 30 days.
  • Generated 371,893.53 AED ($101,250.06 USD) in revenue.
  • Over 21.000 sales generated in 3 months

Brand description

 
Essmak is a brand that specializes in offering personalized and stylish labels and items for kids. Their products are designed to be both functional and aesthetically pleasing. Some of the key features and offerings of the brand include:
  • Waterproof Labels: Essmak provides labels that are waterproof, ensuring durability and longevity.
  • 3-Month Guarantee: The brand offers a 3-month guarantee on their products, showcasing their confidence in the quality they provide.
  • Diverse Product Range: From name labels, value packs, and backpacks to lunch boxes, Essmak has a wide variety of products tailored for kids. They also feature themed packs like Disney, Marvel, and Paw Patrol.
  • Positive Customer Feedback: Customers have given positive reviews about the brand's products. They have praised the durability, design, and practicality of the labels. Many have mentioned that the labels remain in good condition even after prolonged use.
  • Global Presence: Essmak has contact points in Lebanon, UAE, and KSA, indicating a broad market presence.
 

The Initial Situation and First Optimization.

 
Initial situation: completely brand new account
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The ad account was brand new, and the owner had never promoted the business through ads. Customer acquisition came from influencers and content production.
 
Fortunately, the pixel had been active for over 6 months on their website before we started any ad.
 

The Highlights of Facebook Ads and Strategy

We used our new approach Q3/Q4 2023, leveraging more DCO campaigns and broad targeting.
 
We moved almost all the approaches to CBO campaigns, we want to give full freedom to Facebook on the budget allocation since now the machine learning is working perfectly.
 
With the new approach, we don’t create new single creative tests, but we add new tests under the main CBO campaign and we let the machine learning decide if it is worth spending money.
 
On average 95% of creatives tested with Facebook ads end up with a failure. Why even spend some budget on it?
 
Less test > Less budget wasted > More efficiency
 
We tested only super accurate ads, scripted and studied with our framework. We let Facebook decide if it was worth spending money on it.
 
With that strategy, we had been able to scale the account starting from $25/d (since it was limited) to $1500/d (with profit) in a month.
 
This below is the peak day.
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After that we kept the budget stable for some weeks, unfortunately, UAE area is not so big to scale further.
 

Creative approach

 
These above are the top 4 of the top 5 ads that received the most spending from Facebook and the best results in terms of performance.
 
These ads have been running for months. (Even now at the 3rd month of management) - thanks to the system in place the ad fatigue is something almost impossible to reach.
 
This one below is the best ad we had.
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Based on the frequency analysis we made (daily base) we figured out that this ad was 99% of the time, basically every day bringing new audiences inside the funnel.
 
1.00 to 1.10 = Cold audience.
 
In fact, we decided to focus most of the budget on that specific ad bringing the daily budget from $25 per day to $250!
 
While we scaled all the others more safely since most of them were retargeting ads.

Results

371,893.53 AED to USD = $101,250.06
371,893.53 AED to USD = $101,250.06
 
With new Q3/Q4 AI strategy
Scaled from $25/d (brand new account with limited spending) to $1.500/d in 30 days and kept a profitable CPA and a great sales volume
 
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