Coming Soon | Premium Lightsaber FB Roas Over 9.5x in November/December

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Key Results

Average ROAS in just 2 months of management: 9.5x

Return compared with previous management: +170%

Revenue only during BF week: $30k (around 20x)

Brand description

Saber Force is an Australian brand that specializes in the design and production of high-quality lightsabers.

Their lightsabers are unique in the market and stand out for their customization options. With 12 different color options, customers can choose a lightsaber that best represents their personal style and preferences.

Additionally, Saber Force lightsabers come with 10 different sound options, which adds to the overall immersive experience of owning and using a lightsaber. These sound options include different lightsaber activation and deactivation sounds, as well as different lightsaber clashes and swings. Another important aspect of Saber Force lightsabers is that they are built ready for combat.

This means that they are designed to withstand the rigors of dueling and training.

The lightsabers are constructed with durable materials and are designed to be robust and long-lasting. This makes them perfect for those who are interested in lightsaber combat and want a lightsaber that can withstand the demands of training and sparring. As an Australian brand, Saber Force is proud of its origins and could be a good option for customers looking for an Australian-made lightsaber. This could mean that they have a good warranty, support, and customer service.

The Initial Situation

The initial situation was confusing (as you can see in the screenshot below), there was no structure and the results were barely good enough to break even.

There was no creative testing (there were 8-10 ads in the account without any strategy).

The client was very profitable anyway due to the great results he was getting from SEO and Google ads. The site was ranked number one so the organic traffic was there (and ready to be turned into profit with retargeting).

The following were the outcomes he obtained through the utilization of a combination of Google Advertisements and Search Engine Optimization (SEO) strategies, along with the implementation of some additional advertising methods.

If Google Ads is working well for an account, it is certainly a fortunate situation. In such cases, we have found that adding Facebook Ads to the mix can only increase the results.

Facebook's machine learning algorithms have access to a vast amount of valuable data, enabling us to see positive outcomes relatively quickly. In fact, we became profitable in just two days of effective management.

This highlights the efficiency and effectiveness of Facebook's advertising platform and its ability to drive results quickly. By combining the power of Google Ads with Facebook Ads, we can expect even better results and take our advertising efforts to the next level.

The highlights of Facebook Ads and Strategy

Initially, we undertook a comprehensive competitor and content analysis in order to create a moodboard for our clients.

The moodboard was created using the top content related to our market, and served as a source of inspiration and guidance for our content creation efforts.

Having access to a collection of relevant and engaging content allowed us to create high-quality materials with ease, without having to spend extensive time searching for inspiration and ideas.

The moodboard served as a foundation and a starting point, providing us with the raw material we needed to edit and craft compelling content.

With regards to our key performance indicators (KPI), we utilized our proprietary KPI calculator to determine an initial target of 100$ cost per acquisition (CPA), which is considered to be the break-even point CPA, and a good goal to achieve within the initial stages of management.

As the screenshot indicates, the results from the initial weeks and months exceeded our expectations significantly.

In order to achieve great results for our client, we adhered to our proprietary framework and implemented a carefully planned strategy.

Since the client already had active campaigns, we chose to slowly introduce our strategy, rather than making sweeping changes all at once. This is because making drastic changes to a successful account could be risky.

Our first step was to test different messages by using the best existing creatives as a starting point. We created variations of the copy and content, and added new ideas based on competitor analysis.

Then, we conducted A/B testing, starting with the same creatives but changing only the copy or headline. This process took place during the first week of our management.

The results can be seen in the screenshot below.

In response to the client's request and due to the success of our existing campaigns with strong KPIs, we decided to scale the account.

During the Black Friday sales period, we were able to utilize almost all of our inventory. However, due to the challenges of obtaining products during this time, we were forced to reduce the budget from the second week of December.

Meta Ads | Toys | Saberforce | Roas Over 9.5x in November/December

Brand description

The Initial Situation

The highlights of Facebook Ads and Strategy

Creative approach

Results