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Meta Ads + GA ads | Bfyne | Clothing | ROAS 3.54x and Tot sales +59%

Meta Ads + GA ads | Bfyne | Clothing | ROAS 3.54x and Tot sales +59%

 
 
🎯
Key Results • +59% Total sales growth in 2 months (summer product) • ROAS Average 3.54x
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Brand description

 
BFyne is a contemporary swim and resort-wear brand founded by Nigerian-American designer Buki Ade. The brand is renowned for its bold, culturally inclusive designs that blend traditional African aesthetics with modern fashion trends. Each hand-sewn garment is crafted for the fashion-forward individual who appreciates cultural influences.
 
BFyne's collections feature vibrant colors, unique silhouettes, and dramatic cutouts, emphasizing the wearer's curves with intention. The brand offers a range of products, including swimwear, dresses, kaftans, and accessories.
 
The brand has gained significant recognition, with features in publications like Vogue, Glamour, and the Sports Illustrated Swimsuit Issue. Celebrities such as Beyoncé, Iman, and Alicia Keys have been drawn to BFyne's designs, which celebrate Black beauty and excellence.
 

The Initial Situation and Target

 
BFyne’s collaboration with our agency was aiming to:
  1. Clear Inventory and maximize revenue for Q4 2024.
  1. Optimize Campaign Structures for efficiency and growth.
  1. Improve Content Quality and deliver high-performing ads.
  1. Maintain Budget Efficiency while scaling results.
  1. Lay the groundwork for a successful product launch in 2025.
 
 

The Highlights of Strategy

 
Facebook Ads Management
Initial Challenges
  • Outdated campaigns with inefficient structures and unbalanced budgets.
  • High CPMs caused by increased market competition and seasonal factors.
  • Lack of clarity on ad performance due to scattered campaign structures.
 
Key Strategies Implemented
 
  1. Campaign Restructuring:
      • Best Ads Campaign: Relaunched previously high-performing ads with optimized settings to maintain results and preserve social proof (comments, likes).
      • Catalog Ads: Utilized dynamic product ads to promote inventory clearance, which showed strong initial performance.
      • Testing Campaigns: A/B tested new ad creatives weekly, focusing on videos, user-generated content (UGC), and static visuals.
       
  1. Spot Campaigns for Promotions:
      • Targeted sales-driven events:
        • October: Fall clearance with discounts up to 60% off.
        • November: Black Friday/Cyber Monday deals, including a 60% off sitewide offer.
      • Ads tailored for urgency, scarcity, and seasonal relevance to boost conversions.
       
  1. Creative Strategy:
      • Optimized existing content for better performance.
      • Developed scripts for high-conversion ads, reviewed before launch.
      • Focused on bold visuals, messaging around exclusivity, and showcasing cultural inspiration in designs.
       
  1. Performance Monitoring and Optimization:
      • Weekly reports provided insights into spend, ROAS, and CPA.
      • Reallocated budgets to high-performing campaigns and adjusted for underperformance.
      • Implemented retargeting campaigns for efficient ROI.
       
Results
 
  • Black Friday Campaign:
    • Achieved peak performance with a 19.98x ROAS on specific days.
    • Consistent results following Black Friday, averaging 12.92x ROAS during the week.
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  • Catalog Ads:
    • Delivered immediate success with a 9x ROAS.
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  • Overall Metrics:
    • Ad Spend (Nov 1–15): $3,612
    • ROAS: 12.92x
    • Total Sales: $21,244.40
Google Ads Management
 
Initial Challenges
  • High CPA and suboptimal campaign structures.
  • Limited results from Non-Brand search campaigns.
  • Rising market competition impacted costs and visibility.
 
Key Strategies Implemented
  1. Account Audit and Optimization:
      • Reviewed campaign performance and paused inefficient campaigns.
      • Refined bidding strategies to reduce CPA and increase conversions.
       
  1. Performance Max Campaigns:
      • Tested new bidding strategies to better manage budget and maximize ROAS.
      • Shifted focus to campaigns delivering consistent performance.
       
  1. Non-Brand Search Campaigns:
      • Launched to expand reach and capture new audiences.
      • Monitored closely, pausing campaigns when ROI did not justify spend.
       
  1. Audience Optimization:
      • Updated audience segments based on performance data.
      • Enhanced targeting to focus on high-intent users.
 

Creative approach

Here below you can find the top-performing ads of the September/October/November - all produced by us.
 
 
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Results

 
October:
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November:
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